Adidas Sport Eyewear - Shape Your Run
 

 

This was really a great project to work on, both musically and in a sound design way. The initial conversation with the director was evolving around heavily synthesised 80s/90s style of music which needs to reach a climax at the very end of the advert. Need you say more? This was the perfect opportunity for us to create some unique soundscapes with our every growing modular synth and in collaboration with Noiseworks composer Christoph Pichler we made sure that it works in perfect harmony with the music as well. Our biggest goal for this advert was to create a both synchronised and epic synergy between sound effects and music, whilst retaining a powerful and convincing audio mix. More than in other adverts we've worked on we had an input in the editing of the picture which was necessary to guarantee a perfect sync between the music and the edit. After we had achieved this we concentrated on creating a tempo map throughout the advert, allowing us to place all FX on a grid and additionally having all our audio effects working with the BPM count of the music as well. This resulted in a very heightened music track, not only was it mixed very up front and aggressive, in addition to those sonic qualities the sound effects acted very much as a sweetening layer for the music. With this technique we achieved a constant change of points of interests for the listener, guiding their attention seamlessly from visuals to the music, to the sound effects and back without ever losing punch or sync.

“Our biggest goal for this advert was to create a both synchronised and epic synergy between sound effects and music, whilst retaining a powerful and convincing audio mix.”

It was certainly a great experience, after working on so many trailers in the more orchestral and epic domain, to really put our modular synth through its paces and experiment with a more electronic soundscape. We hope that we can work with Adidas and Primeconcept again soon in the near future.